“A manifesto is a published declaration of the intentions, motives, or views of the issuer, be it an individual, group, political party or government”.
The beginning of a year is a fantastic time to re-look at your vision, mission, culture and values in your company.
I want to take this opportunity to publicly set out, for the first time, our Manifesto for Admire PR.
What we do: Public Relations and social media management
Our Vision: To be the UK’s most effective PR agency.
Our Mission: We provide consistent and effective promotion and reputational management for our clients. We do this through thoughtful PR campaigns, transparently priced, with clear targets and measurement of results.
Our staff: We provide a career launch pad for talented young people from all backgrounds with incredible writing ability, who need direction and mentorship.
The problems we solve:
- Insufficient consistent brand awareness or sales, negative reputation, lack of consistency of media coverage and social media.
- You have a marketing plan but are unsure if it’s comprehensive enough.
- You have a website, a product and or a service. You have some social media – but you want to know if you are doing enough. Are you getting through to the right people?
- You feel like you are not getting the recognition you deserve. More of your audience need to be aware of the good stuff.
- You have knowledge to share.
Never before has staying true to your values been so important in business. Holding your values close to you during times of crisis will help you make the decisions you need whilst simultaneously taking care of the future.
Values guide decision-making and a sense of what’s important and what’s right. A company’s values should never change as they are the foundation that will be there in 10, 20 or even 100 years from now. They are the uncompromising core principles that the company is willing to live and die by.
The rules of the game.
Your values should be obviously displayed in your place of work and now that many of us are remote working, it is important that the culture you set in your work environment at this time reflects these values. Live by them. Share them regularly with your colleagues.
I’ve recently talked to many clients about stepping back slightly at this time, not making snap judgments and allowing space and headroom; this enables good decisions. Many of my conversations have been with clients who want to continue marketing but who need to portray a message that is both in line with the values already set out by their company and that is also suitable for the global crisis we are in.
- We are curious, always learning and open to ideas.
- We are thoughtful, and carry out campaigns with deliberate actions.
- We are tenacious, and never take no for an answer.
Some of us need to alter the way we do business at this time and I’ve seen some wonderful examples of this in action that enable selling products or services in a different way. Often businesses are tempted to run a campaign that doesn’t align with their customer base or their culture before the global crisis, these campaigns can do more harm than good.
- Surround yourself with the people that enhance and inspire you. Now more than ever, you need your tribe around you.
- Take time to remind yourself and your staff of your company values and share your thoughts of how to keep your culture during this time when you can’t be together physically.
- Think of the long term. We are currently in a crisis but it will pass. What you do, how you act and what you say now will affect your business in 6 – 8 months time.