Building a brand takes both time and money and is by far one of the most crucial parts of every business strategy. Brand building through PR works hand in hand with marketing to increase leads, which then leads to sales and profits.
Here are a few PR strategies that can help build your brand …
BLOG
You will already have a website for your brand. Use this to the best of your ability. Share weekly blog posts on the latest updates of your brand, any new gadgets you might have brought out, and the latest trends or news on your product.
Making people aware that this is where they can come for regular updates and information is key to helping spread the word for regular customers’ new potential ones.
SOCIAL MEDIA ENGAGEMENT
Share, share, share. Use all your platforms to engage with current and potential customers as much as you can. Every time you create a piece of content for your brand or have news, share it. This helps to build a community that will bring additional networking to you, which will then increase sales.
Be sure to acknowledge your followers and customers. Reply to comments, like their messages and reviews. This can be a little time-consuming, but it is known that responding and engaging like this increases reach by up to 85%. Put an hour aside a week to make sure you keep on top of them.
HOST A LIVE / WEBINAR
Depending on what your brand is and what platform speaks out to it more. Webinars and Instagram Lives are a great and effective ways of developing a core following. They will also give you greater opportunities the more you do.
PR SUPPORT
The help and support of a PR team that has experience in all fields is an added bonus and will help build your brand through all their public relations knowledge.
