The Line Between PR and Advertising
We use public relations and advertising to promote products and services. However, should you use advertising as part of your PR strategy? Where do you draw the line between earned…
Why Personal Profile Building is a Key Part of Social Selling
First off, what do we mean by social selling? Social Selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them…
Why Digital PR Isn’t the Only PR You Need
PR is an important element in the marketing world, now more than ever. Digitally, we have everything at our fingertips which means information, opinions and events are spread at a…
How To Contact A Journalist in 8 quick steps
So you have a press story. And a release. The time has now come to contact journalists to share your story with the world! It can be a daunting…
Admire PR: A ‘How To’ On Integrating Staff And Freelancers
A successful business cannot be built without a great team of employees sailing the ship. But a good bunch of workers isn’t just a draw of luck. It is important…
golden crystal ball in a hand, prediction for 2022, brights stars and sparks on abstract shiny background
The Top PR Trends for 2022
I’ve dusted off my crystal ball (again!) - what will be relevant for your business in the PR world over the next year? 2022 comes in the wake of a…
Sharing Opinions Online: Is it Unwise?
Social media is considered a wide, explorative platform. It provides a unique ability to discuss issues that move us with people from around the globe. Whilst we cannot agree with…
Are Dreams Part of Business?
To dream is to aspire for an achievement; a whimsical thought of exactly what you want to do in life and everything you want to accomplish. Dreams are such an…
Dealing with negativity and crisis communications
With the uncertainty of the world at the moment many people are in difficult situations, therefore understandably feeling very negative as a result. During 2020, I dealt with more negativity…
Don’t Let Me Be Misunderstood
It is understandable to be more than frustrated and confused when your business becomes some what misunderstood, especially when believing you are doing all you can. That in consideration, it…
