Random Acts Of Connection: Loneliness Awareness Week 2024

Random Acts Of Connection: Loneliness Awareness Week 2024 is all about the power

of micro-connections in our everyday lives.


Every June, millions of people from every part of society in both the UK and around the

world take part in Loneliness Awareness Week.


Almost half of the population of the UK report feeling lonely at least some of the time, and

loneliness is on the rise, with many more people in the UK feeling lonelier since the



The Marmalade Trust is the only charity in the world specifically dedicated to raising

awareness of loneliness. This year their annual campaign, Loneliness Awareness Week, is

looking at the incredible power of micro-connections, by championing the theme:



Micro-connections are all about those small, simple interactions in life – stepping outside of

your comfort zone and starting a conversation, joining a new group, smiling at someone on

the street, or reconnecting with an old friend.


Taking place from 10th – 16th June, Loneliness Awareness Week encourages everyone to

increase those simple, everyday moments of connection. It is proven that these small

connections help us feel happier, more connected and less lonely; ultimately creating more

connected communities.


Loneliness Awareness Week is vital in increasing awareness and understanding of

loneliness and how we can create a more connected society. It all starts by having an open,

honest conversations. Loneliness is a natural human emotion and by talking about it, we can boost awareness levels and support those around us.


Joe Harrison, Campaign Manager of Loneliness Awareness Week, shares four of the ways

that people can get involved and help make this a reality:


  1. Make #RandomActsofConnection and encourage those around you to do the same.


  1. Share our campaign graphics on your social media channels.


  1. Host or join an event and be sure to add it to the map on our website.


Loneliness Awareness Week, hopes to encourage individuals, businesses, organisations,

and community groups to join together to create supportive communities by harnessing and sharing moments that matter. Start a conversation about loneliness and see where it takes you.


These moments of connection can significantly affect our happiness and sense of belonging.


To get involved with the campaign and to access our free resources on understanding

loneliness and making social connections, check out our brand new campaign website:



About Loneliness Awareness Week www.lonelinessawarenessweek.org

About Marmalade Trust www.marmaladetrust.org/aboutus

Loneliness Awareness Week 2024: 10 th – 16 th June



How to help:

How you can get involved:


  • Making #RandomActsofConnection and encouraging your team to do the same –

we have some ideas online here. Please do share on your social channels and

with your network to raise awareness of the campaign.


  • Hosting a Connection Event or Activity – this could be with your team or in the

local community. Please add it to our map and check out what other organisations

are doing for inspiration.


  • Fundraising – fundraising events can be a great way of bringing people together

and raising money to help connect others too. We have some suggestions online



  • Learning about loneliness – grow understanding of loneliness in your

organisation through our guides or consider booking a talk or webinar to learn



Please tag Marmalade Trust in your posts:

Instagram: @marmalade_trust

Twitter: @marmaladetrust

Facebook: @marmaladetrust


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