PR is an important element in the marketing world, now more than ever. Digitally, we have everything at our fingertips which means information, opinions and events are spread at a much faster pace.
With the rise of technology, marketing bloomed another sector – digital PR. Becoming the latest rage, marketers hopped on it faster than you can say ‘Admire PR’. It makes sense – why wouldn’t you – with aspects such as backlinks, social media, being able to respond to things quickly in a PR manner, etc.
However, it seems to be that a lot of companies immerse themselves so fully in digital PR, they disregard the importance of more traditional PR methods.
Think about it, if there isn’t a public relations strategy behind you that holds a good and thought out mix of media, your PR will not work as well as it could.
Traditional PR looks like:
- Events
- Awards
- TV
- Radio
- Newspapers
- Industry Specific Magazines
Traditional PR does have its advantages.
First of all, is visibility. Social media is instant. You can see something for one minute or less – and then it is scrolled past onto the next chunk of information or cute dog video. In traditional media, let’s say in a magazine, there is no escape from that specific article. The time it takes to read a double sided document is a lot longer than it takes to stay on a post, and if you are there in the corner of your potential clients eyes, then you are staying in their minds for longer.
Furthering this, by targeting industry specific magazines you are allowing your product or service to be viewed by the RIGHT demographics – which in this case – quality is favoured over quantity. On social media platforms, you never know where your advertising or PR piece will end.
This doesn’t mean we are anti digital PR. In fact, we love it.
So why are we telling you this?
The more sections of PR you use, the better coverage you get. Use social media, use blogs, use email marketing – but also use interviews and TV and magazine pieces.
By having this range, you are meeting the needs of all your potential clients. Some might prefer to obtain information through the radio, whilst others – TikTok, or Facebook.
The bottom line is to have a PR strategy that has a mix of PR methods, custom tailored to suit your clients needs.
