It is understandable to be more than frustrated and confused when your business becomes some what misunderstood, especially when believing you are doing all you can.
That in consideration, it is always wise to gather additional hints and suggestions. So why not try out our recomendations?
“If you don’t set your goals based upon your Mission Statement, you may be climbing the wrong ladder of success only to realize, when you get up to the top, you’re on the WRONG building.” – Stephen Covey
Set your mission statement in stone. Set time aside each month to intensely evaluate your organisations missions and promises.
Are you sticking to your aims? Is success blooming from them?
It is so important to self reflect in order to achieve your goals. This being said, it is easy to steer away from them. If you are struggling to stick to them it may be a wise idea to question your customers as to why they chose you to do business with.
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time.” – Bruce Springsteen
Simple as it sounds, you cannot be inconsistent with your business. Everything needs to make sense to your customer; which means almost complete transparency. If your organisation isn’t transparent it only causes you to seem like you are untrustworthy, as something about the company is trying to be hidden.
Once you have defined your missions and ethics, stick by them. Change is evidently necessary when keeping up with the times, but switching up your guidelines can spook customers, leading them to consider if your organisation is or is not fitting for them.
“Good design is good business” – Thomas J Watson Jr
Websites have always been important. Additionally, since the pandemic, technology has become a huge part of the economies survival. Therefore, websites really are a colossal representation of your company.
To test your website, you should invite someone to click on the link to view your home page. Without scrolling or clicking, give the customer 20 seconds to determine what your organisation entails. If they haven’t an idea by the time the 20 seconds has passed, you should work on your website to ensure that they know what your business proposes and offers.
“Human behaviour flows from three main sources: desire, emotion and knowledge” – Plato
How much emotion do you show in your business? This point really links back to transparency.
Your customers have desire and you have knowledge. Where does the emotion fit? Once a customer knows that your business is something you are fuelled by passion to run rather than income- it produces a better name for you.
There is no lack of professionalism in passion for your company and its outcomes. Feel free on social medias, brochures and adverts to really express that you care to your customers and about your customers.
“Assumptions are the termites of relationships” – Jamie Lowary
Explain to customers the benefits of your company. This may sound obvious, but it is incredibly effective and forgotten. Many businesses share and explain how their business works and the services and products they offer, but little make efforts to explain the advantages. Answering the following could potentially reel you in even more satisfied customers.
What does the customer get? What sort of reputation does the product or service receive? Why is it a bigger advantage to choose your company over others who do similar things?
“You cannot change any part of the world unless you become a vital part of the changing” – Munia Khan
Although previously advised to stay consistent, there is an element of your business that has to remain flexible. Keeping up to date with the current times is an important part of any businesses survival and growth.
A recent example is Corona Virus. As face to face has proved challenging during lockdowns, companies have switched to a lot of softwares such as Zoom. Although restrictions have loosened, Zoom has become a groundbreaking discovery in connecting businesses effectively. Softwares such as this cause your business to seem fresh and up to the times if they are used, which is exactly what customers are looking for.
If you do not move into the future, you will get left in the past.
“Do what you do so well that they will want to see it again and bring their friends” – Walt Disney
Last but not least, it is immensely crucial to show gratitude to those who are loyal to your company. Reach out to these individuals and thank them for their constant support. This could be something as simple as a ‘Thank You’ card in the post. Whatever you decide, people love to feel appreciated regardless of who they are.