You’ve received that exciting email and found out that your business has been shortlisted for an award! But what now? How do you make the most of this opportunity to promote your business?
- Shout about it on social media.
From sharing your nomination badge to creating some buzz with a countdown to the event, there are so many ways you can use your award nomination for social media content. Many people think that they need to win before sharing this sort of news with their followers but even being shortlisted sets you apart from your competition and highlights you as one of the best in your industry.
- Add your badge to your email signature
As well as adding the nomination logo to your social media profiles, you can also attach it to your email signature to share the news with your customers and other companies you are working with. This way all of your recipients will instantly know they are dealing with an expert in the field building trust.
- Take advantage of press opportunities
Being shortlisted is impressive on it’s own, even if you don’t win. You may be one of the only businesses to be nominated in your county or town and a shortlisting may be good enough to get some press in your local paper. This way you can reach lots of potential customers that live nearby.
- Create a blog post using your entry
Writing an award entry takes A LOT of time. You’ve had to answer lots of questions about what makes your company so brilliant and there’s surely loads of content in there to brag about in a blog post. How has your company changed over the past few years? How have you given back to your local community? What sets you apart from your competition?
- Share the news in the company newsletter
As well as sharing the news with your customers you also want to share with your employees that you’ve been nominated. It can give them a real boost to see that their hard work is being recognised.
- Connect with other nominees to congratulate them on their nomination.
As well as showing how caring and supportive your company is, this may provide opportunities for working together in the future. In categories that are not industry specific e.g. best small business, you are likely not in direct competition with your competitors when it comes to business and could help each other to grow.
Don’t waste your award nomination because you don’t know if it’s going to be an award win, make the most of those opportunities!